Google Optimize & Optimize 360

Learn how to plan and action the implementation of Optimize & Optimize 360 on this one day course.

1 day course

Supporting material

Classroom, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.

This one day course is led by one of our Optimisation practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.

This course covers the best practices around the deployment and use of Optimize & Optimize 360, including the integrations with GMP, an overview on testing, targeting, personalisation, and more.

By going through this course and the use case scenarios provided, you will be able to use Optimize from initial set-up to final test and build a strong testing foundation to tackle any future.

Our Google Optimize & Optimize 360 course is available at our training centre in The Shard, London. We also offer private training at a location of your choice.

Course overview

Who should attend:

Whether you’re an Optimisation rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximise conversion rate optimisation efforts.

Walk away with the ability to:

Set-up and implement Optimize
Create and launch a range of experiments
Target and personalise to specific audiences
Report any metric to answer the infinite questions that arise from data
Improve your knowledge of the tool to be the best optimizer you can be!

Course agenda

Introduction to Optimization

Fundamentals of Conversion Rate Optimization
Qualitative & Quantitative investigations
Methodology

Getting started

Benefits of Optimize & Optimize 360
Google Marketing Platform integrations (inc. Google Ads)
Statistical Methodology
Account structure, setup and linking
Ways to implement Google Optimize

Features Walk-through

Experiment types
Targeting the right audience
Creating Variants
Objectives
Preview / QA

Hands on practice

Ideate optimization hypotheses
Setup & Target your test
Use the visual editor to build
Launch your campaign
Weekly Reporting in Optimize
Create and deploy personalisations
Deep dive in GA

Book this course

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