Retention Marketing

Learn how to keep your subscribers happy and engaged to improve retention for your subscription business with our expert lead Retention Marketing course.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

It is cheaper to retain subscribers than acquire new ones, and with the GDPR changes, it is now harder than ever before to win back previous lost subscribers.

During this one day course we’ll teach you vital steps in how to understand and approach churn reduction, how to build 2-way relationships with subscribers and strategise for payment issues.

We’ll cover the importance of understanding your subscriber base and understanding their lifetime value as well as how to work within retention cycles.

We’ll show you how to create a communications strategy to retain customers and look at customer care to manage issues that can lead to churn.

Our Retention Marketing course is offered as a private training session and can be delivered at our own training centre in The Shard, London or any location of your choice.

Course overview
Who should attend:

This course is open to marketers who are responsible for marketing subscription boxes or services or thinking of launching a subscription product. It will provide valuable insight to latest techniques and best practice.

Walk away with the ability to:
  • Explain the impact of retention marketing in the customer life cycle
  • Define what churn is and how to reduce it
  • Understand how to build stronger relationships with contact strategies and engagement
  • Set up automated communications to improve retention rates
Course agenda
Introduction to Retention Marketing
  • What is Retention marketing?
  • Advantages to retention marketing
  • Customer life cycle of a subscriber
  • How to calculate life time value
  • What is Churn?
  • What is churn risk?
  • How to predict churn
  • Churn cycles in relation to content
  • Strategies to reduce/stop churn
  • Re-marketing
  • Benefits of targeting your customer via 3rd party sites
Content & Engagement
  • Content strategy & personalisation
  • Building relationships
  • Customer engagement & advocacy
  • Multi-channel marketing
  • Content promotion & scheduling
Multi-channel approach
  • Email/CRM
  • Social Media
  • Added value & loyalty
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