It is cheaper to retain subscribers than acquire new ones, and with the GDPR changes, it is now harder than ever before to win back previous lost subscribers.
During this one day course we’ll teach you vital steps in how to understand and approach churn reduction, how to build 2-way relationships with subscribers and strategise for payment issues.
We’ll cover the importance of understanding your subscriber base and understanding their lifetime value as well as how to work within retention cycles.
We’ll show you how to create a communications strategy to retain customers and look at customer care to manage issues that can lead to churn.
Our Retention Marketing course is offered as a private training session and can be delivered at our own training centre in The Shard, London or any location of your choice.