Web Performance: Page Speed Fundamentals

Did you know that every second your page takes to load, your conversion rates can drop by 7%? This course will teach you what metrics influence site performance and how to monitor them effectively.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whether you’re trying to get traffic to your website or looking to maximise conversions, your site optimisation is a key factor that can influence your marketing activity.

This course will start by exploring what defines website performance and the impact it has on your business. This is followed by an outline of the metrics that contribute to page load time. We'll explore how optimising a site has a dramatic effect on customer experience and the impact this has on the success of your product or service.

Our trainer will give you a demonstration of the free and paid-for performance tools that are available and how to use them effectively. We’ll also cover the difference between synthetic and real user data, when to use them and what reports and resources can be generated to review with your team.

You'll learn what a performance waterfall is and how to use it to obtain a detailed analysis of the page resources. This will allow you to easily locate blocks and bottlenecks in page load times and formulate an improvement plan quickly.

Our Web Performance: Fundamentals course is offered as a private training session and can be delivered at our own training venue in the World Trade Center, Barcelona, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is aimed at anyone looking to improve their customer experience and conversion rates through understanding and monitoring site performance. You may be part of a SEO or PPC team looking to improve your page ranking with Google or you may be trying to reduce page load times to improve user conversion rates.
Walk away with the ability to:
  • Explain why performance is even more important in 2019
  • Identify the key factors influencing site performance
  • Identify which performance metrics are truly important
  • Use tools to monitor the performance of your site
  • Gain valuable insights from a performance waterfall
Course Agenda
Introduction
  • What defines performance
  • What is the impact of performance
  • Performance metrics
  • Waterfall introduction
  • Synthetic vs RUM
Synthetic Analysis
  • Tools: GTMetrix, Pingdom, Google Lighthouse tests
  • Recommendations
  • Waterfall
  • Reports
  • Performance monitoring
Real User Monitoring RUM
  • Tools: New Relic, App Dynamic, Log Rocket
  • Real example
  • Reports
Basic Recommendation
  • CDN
  • HTTP2
  • Image Optimisation - jpegmini, tinypng
  • Asset Minification and Concatenation
  • Above the fold prioritisation
  • Lazy loading of images
  • Polite / Deferred loading
  • Caching
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