1 day course 
Certificate of Attendance 
Classroom, Virtual, Private Gen AI can produce professional video content at a fraction of the cost of traditional methods. This course, perfect for beginners, will teach you how you can leverage these AI models.
Join us as we help you develop practical skills to be able to use Runway, and teach you what it takes to craft prompting techniques to quickly ideate and explore.
By the end of the session, you'll have mastered the art of creating videos that follow a clear narrative. You'll also be able to define different video aesthetics using image generation models like MidJourney.
Our Getting Started with Gen AI Video: MidJourney & Runway Essentials course is available as a scheduled session at our training centre in The Shard, London, or via Virtual Classroom. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
Course overview
Who should attend:
This course is suitable for beginners looking for step-by-step guidance as they learn how to harness the power of AI to create video and film efficiently. It may interest:
- Marketing professionals
- Social media managers
- Content creators
- Designers
- Sales and business development professionals
- Corporate trainers and L&D professionals
- Anyone interested in exploring the potential of AI for visual content creation
What you'll learn:
By the end of this course, you will be able to:
- Understand the fundamental concepts of AI video generation and the roles of image generation models (such as MidJourney) and video generation models
- Generate visually interesting and appropriate images in MidJourney for use in video
- Grasp the basics of using a leading video generation AI model to animate static images
- Understand the end-to-end workflow of creating a simple AI video
- Craft introductory prompting techniques for both MidJourney and the video generation model to achieve basic video effects
- Think about narrative and structure a short video sequence using AI
- Generate your first AI video clips
- Understand the user interface and basic functionalities of Runway
- Understand the current capabilities and limitations of AI video generation technology
- Develop the confidence to start experimenting with AI tools for your own video projects
Course agenda
- What is AI video and its potential?
- Overview of platforms like Runway, Sora, and Veo
- Understanding the basic workflow: Images to video
- Core principles of prompting: Learn essential techniques to quickly ideate video concepts
- Creating narrative structure
- Hands-on exercises to construct coherent, engaging video narratives
- Generating images in MidJourney that work well for video
- Considerations for aspect ratios and composition in video
- Practical exercises in creating video-friendly images
- Using MidJourney-generated visuals and style references effectively
- Thinking about basic storytelling with AI video
- Planning a simple video sequence
- Tips for creating engaging short videos
- Step-by-step guide to generating a short AI video
- Basic animation settings and controls
- Exporting your video
- Exploring simple prompting techniques within the video Gen AI model
- Understanding how MidJourney prompts influence video style
- Practical exercises in applying basic video prompts
Next Steps:
Completed this course and looking to take the next steps in your generative AI Journey? Check out our intermediate-level Mastering Image Generation in MidJourney & ChatGPT course, as well as our video-focused Mastering Gen AI Video Using MidJourney & Runway course and our advanced Advanced Gen AI Content Creation: ChatGPT, MidJourney & Runway course.