Introduction to SEO
Are you looking to learn the basics of SEO? Master the fundamentals with our beginner-friendly introduction course.
291 already enrolled
Course Overview
1 day course
Certificate of Attendance
In-person, Live Online, Private
Jellyfish has years of real-world experience creating search engine-friendly sites for clients. Our one-day SEO beginners course will teach you the actionable skills you need based on our own approach to Search Engine Optimisation.
The course provides an excellent starting point for anybody delving into the world of SEO for the first time, but also for those looking to update their knowledge. You’ll cover all the basic skills and techniques needed, including content optimisation, technical SEO and backlink acquisition.
By the end of the session, you’ll know how to build an SEO strategy and optimise your website using both onsite and offsite SEO tactics.
Our Introduction to SEO course is available at our training centre in The Shard, London or live online. We also offer private training at a location of your choice across the UK, globally or online.
What you'll learn
By the end of this course, you will be able to:
Explain how Google evaluates websites, including key ranking factors
Execute key on-page optimisation techniques, including internal linking and keyword optimisation
Explain the importance of backlinks and begin to develop a link acquisition strategy
Create an SEO content strategy, including how to research and plan high-quality content
Identify opportunities for technical SEO improvements including website architecture, crawling and indexation, page speed and schema markup
Course agenda
Introduction to SEO
- What is SEO, and why is it important?
- The Google SERPs
- Ranking factors
- Introducing the three pillars of SEO
Content Creation for SEO
- How does Google evaluate content?
- Introduction to EAT (Expertise, Authoritativeness, and Trustworthiness)
- Keyword research
- The basic principles of content development
- Landscape and competitor analysis
- Keyword optimisation
Technical SEO Fundamentals
- Site structure
- Crawling and indexing
- Handling duplication
- Handling crawl errors
- Page speed
- Mobile usability test
Site Authority & Links
- Backlinks and why they're important
- Internal links
- How to approach link building
- Link earning strategies
- Link building resources
Tools for SEO
- An introduction to Google Search Console
Who it's for
This course has been designed for anybody looking for SEO training for beginners, or those who want to get to grips with the basics and Google best practices. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.
Next steps
If you’re looking for a deeper level of knowledge, or work directly with SEO or content production, you may wish to consider our SEO Copywriting & Content Strategy and Technical SEO courses.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team
NEWS & INSIGHTS
Browse all articlesAccess the latest digital marketing insights, valuable tips and relevant advice from our experts.
Keeping up with SEO: Indispensable Resources for the Savvy Digital Marketer
There’s no doubt that things rarely stand still in the world of SEO. Training Director Chris Hutty reveals his favourite resources for keeping up-to-date in this ever-changing industry.
Chris HuttyDirector, TrainingHow to get a job in SEO: Career tips from industry insiders
We spoke with our experts across the global SEO team at Jellyfish, who revealed their journeys into the industry and top tips on kick-starting a career in SEO
Jenny ThompsonContent DirectorFree Keyword Research Template and Step-by-Step Guide
With our step-by-step guide, you can learn keyword research skills by using our free keyword research template to organise and optimise your online content
Chris HuttyDirector, Training