Technical SEO
Is your site build holding back your organic search performance? Master fundamental SEO techniques to optimise your website's search performance by taking our one-day Technical SEO course.
128 already enrolled
COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Content may be King, but good technical SEO is the essential foundation on which search success is built.
Technical SEO is one of the key pillars of organic search. On this training course, we’ll cover the essential tasks you should be performing to ensure your site is technically robust and optimised for maximum search performance.
Whether you’re a marketer, SEO strategist or web developer, you’ll learn how search engines operate and what you can do to improve the way your site functions and performs for SEO.
Our Technical SEO course is available at our training centre in The Shard, London or live online. We also offer private training at a location of your choice across the UK, globally or online.
All of our live and interactive SEO courses are taught by instructors who have several years’ experience working directly within the Jellyfish SEO team, and who have focussed on technical SEO across a wide range of clients.
What you’ll learn
By the end of this course, you will be able to:
Improve the way your website content is crawled and indexed, including the best use of canonical tags, no-index attributes, and robots.txt files
Identify common issues impacting page speeds and other Google page experience signals, including Core Web Vitals and mobile usability
Identify opportunities for structured data (schema markup) on your site and build your own JSON code
Handle crawl errors and apply effective redirect strategies
Explain the fundamentals of international SEO and how to structure your global sites effectively
Course agenda
Crawling & Indexing
- The crawling and indexing process
- XML sitemap optimisation and submission
- Principles of effective site structure
- Handling technical duplication
- Using robots.txt, no follow tags and canonicalisation
- Crawl errors and redirects
- Introduction to log files
- Popular tools for technical SEO auditing
Page Speed & Performance
- Google’s Page Experience factors
- Site security
- Core Web Vitals and other page speed metrics
- Tools and metrics for page speed measurement
- Identifying and tackling page speed issues
Mobile Site Optimisation
- Passing the mobile usability test
International SEO
- Site structure for international content
- Geo-targeting options and considerations
- Hreflang and international targeting
Schema & Structured Data Mark-up
- What is Schema?
- Common Schema types and uses
- Implementing Schema
Who it's for
Our technical SEO course is suitable for anybody who wants to understand the key concepts around web builds, site structure and page performance. This course is regularly attended by existing SEO practitioners looking to hone their technical skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practices for web development.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team
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