Analytics 360

Name: Analytics 360
Price: 599.00 GBP

Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Analytics 360 acts like a light Data Management Platform (DMP) enabling you to target relevant ads and website experiences to your audiences.

On this one day, hands-on course you’ll learn about the key feature differences between the free and enterprise Analytics 360 product and the central role it plays in marketing and website optimisation.

Our expert trainers are experienced users of the tool and will advise how to understand user journeys using Custom Funnels, as well as share best practice for how to design a basic audience strategy for analysis and remarketing.

You’ll also learn how to integrate Analytics 360 with Google Ads and Display & Video 360 to share first party data to drive marketing efficiencies.

Our Analytics 360 course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom. We can tailor the content to your business needs, which is ideal if you have a team that you want to bring up to speed in configuring Analytics 360 to generate reliable, insightful reports to serve the rest of the business.

Course overview

Who should attend:

This course has been designed to help analysts, technical marketers, product, UX or CRO managers get a better understanding of how this platform can help improve the performance of your business.

To get the most out of this course, we recommend you have some experience of working with Google Analytics already. You can attend our Google Analytics Standard course if you are not already familiar with the free version of the product. This will ensure you get the most out of the Analytics 360 training.

You will need to have access to your Analytics 360-enabled Web Properties for the training session.

Walk away with the ability to:

Explain the main differences between the free and the enterprise product
Determine whether your company needs a rolled-up reporting view of brands, regions or devices
Create your own Custom Funnels to visualise conversion processes and drop-offs
Design a basic audience strategy for analysis and remarketing
Utilise Google BigQuery to circumnavigate data silos and power Data Studio dashboards
Integrate and interpret Google Marketing Platform campaign data for campaign performance reporting and attribution

Course agenda

Digital Analytics Fundamentals

Understanding the web analytics lifecycle
Measurement planning and core data elements

Analytics 360 Unique Features & Unsampled Data

Google Analytics 360 Suite overview
Analytics 360 - feature benefits and set up
Data limits and unsampled data

Understanding your Customer

Segmentation and audience sharing
Customer journey visualisation - Custom Funnels

Integrations

The BigQuery integration
The Google Marketing Platform reporting, attribution and audience sharing integration

New to Google Analytics?

View our range of guides for all you need to know about the fundamentals of GA:

Google Analytics Dimensions and Metrics Explained

Book this course

Other options available

Virtual Classrooms

Whether you’re one person, or a whole team; our Virtual Classrooms deliver an immersive learning experience when and where you need it. Hosted live by our experienced practitioners.

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