AI in Google Shopping
Shopping ads have entered the AI era , are your product feeds and bidding strategies keeping pace? Learn how AI-powered tools are transforming Google Shopping and what you need to do to stay competitive.
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COURSE OVERVIEW
3 hour course
Certificate of Attendance
Private
Jellyfish's retail media specialists help ecommerce brands get the most from Google Shopping, and this course shares the expertise that comes from managing campaigns at scale across diverse retail categories.
Google Shopping is undergoing a significant transformation driven by AI, from the way ads are selected and placed to the tools advertisers use to optimise performance. This course gives retail and ecommerce marketers a comprehensive grounding in how AI is reshaping Google Shopping.
You'll start with an overview of what AI-powered shopping ads are and how they differ from traditional formats. The course then covers AI Max Shopping , Google's latest approach to maximising reach and relevance , and introduces Google AI Briefs as a tool to guide campaign direction.
You'll also explore the new KPIs that matter most in an AI-driven Shopping environment, giving you a complete picture of how to measure and improve performance.
Our AI in Google Shopping course is available as a private training session that can be delivered virtually or at a location of your choice in Australia.
What you'll learn
By the end of this course, you will be able to:
- Explain how AI-powered shopping ads work and how they differ from traditional formats
- Use Google AI Briefs to guide campaign strategy and creative direction
- Adapt your measurement and optimisation approach for AI-era retail media
- Set up and optimise AI Max Shopping campaigns
- Apply the new KPIs relevant to AI-driven Shopping environments
Course agenda
Module 1: AI-Powered Shopping Ads, An Overview
- How AI is changing Google Shopping
- The shift from manual to AI-driven ad selection and placement
- Key differences between standard and AI-powered Shopping ads
Module 2: AI Max Shopping
- What AI Max Shopping is and how it works
- Setting up and structuring AI Max campaigns
- Optimisation levers and performance expectations
Module 3: Google AI Briefs
- What Google AI Briefs are and why they matter
- Using AI Briefs to align campaign strategy with intent signals
- Practical guidance on creating and using AI Briefs effectively
Module 4: New KPIs for AI-Driven Shopping
- Why traditional KPIs need updating for AI environments
- The metrics that matter most in AI-powered Shopping
- Building a performance dashboard for AI-era retail media
Who it's for
Ideal for ecommerce managers, retail media specialists, performance marketing managers, and paid search professionals who manage or plan Google Shopping campaigns. Also suitable for brand and category managers in retail organisations who want to understand how AI is affecting their digital shelf.
Next steps
After this course, we recommend Agentic Commerce to understand how AI agents are changing the ecommerce funnel more broadly. Google Ads in AI Mode is also a valuable companion for marketers managing paid search alongside Shopping.
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For private sessions call our sales team