Building Social Media Systems with Claude Cowork
Ready to turn AI into your social media team's secret weapon? This one-day private course teaches you to build repeatable content systems using Claude's Cowork mode, from brand voice to automated publishing.
Book this courseCourse Overview
1 day course
Certificate of Attendance
Private
Jellyfish Training delivers hands-on AI education grounded in real social media workflows, helping teams adopt Claude's Cowork mode as a practical tool for content creation, scheduling, and governance.
Most social media teams already use AI for one-off tasks like writing captions or brainstorming ideas. This course takes you further. Over a full day of guided instruction and live exercises, you will learn how to set up Claude's Cowork desktop application, build persistent brand voice documents, create multi-platform content production systems, and configure automated reporting and scheduling workflows.
The session is structured around four practical modules. You will start by configuring your Cowork workspace and building a brand context document, then move into content workflows for LinkedIn, Instagram, X, and TikTok. The afternoon covers automation with scheduled tasks, MCP connectors, and browser integration, before finishing with responsible AI use, human-in-the-loop review, and team governance.
Our Building Social Media Systems with Claude Cowork course is available as a private training session that can be delivered live online or at a location of your choice across Australia.
What you'll learn
By the end of this course, you will be able to:
Set up and configure Claude Cowork for social media workflows
Create multi-platform content production systems using Skills and templates
Configure automated scheduling, reporting, and competitor analysis workflows
Build a brand context document that ensures consistent AI outputs across platforms
Repurpose a single content brief into posts for LinkedIn, Instagram, X, and TikTok
Implement human-in-the-loop review processes and team governance policies
Course agenda
Foundation & Setup
- Understanding the shift from prompts to systems in social media AI
- What is Claude Cowork and how it differs from chat-based AI
- Setting up your Cowork workspace: installation, folder structure, global instructions
- Connecting tools via MCP connectors (Google Drive, Slack, analytics)
- Building a brand context document for consistent AI outputs
- Creating your first brand voice Skill
Social Media Content Workflows
- The content production system: from brief to published content
- Writing effective content briefs for AI
- Platform-specific content creation: LinkedIn, Instagram, X, and TikTok
- Repurposing: turning one source into a full week of content
- Competitor analysis and monitoring with Cowork
Automation, Reporting & Advanced Workflows
- What can be automated vs. what needs human oversight
- Setting up scheduled tasks for recurring content and reports
- Using the Claude in Chrome connector for live research and publishing
- Building performance reporting dashboards with AI
- Advanced prompt chaining and multi-step workflows
Responsible Use & Keeping the Human in the Loop
- Avoiding AI slop: quality control processes for AI-generated content
- Platform-specific compliance and disclosure requirements
- Building a human review workflow into automated systems
- Team governance: who reviews what, approval flows, and escalation
- Creating an AI usage policy for your team
Wrap-up & Q&A
Who it’s for
This course is designed for social media professionals and marketing teams looking to integrate Claude's AI capabilities into their daily workflows, including:
- A social media manager wanting to systemise content creation across multiple platforms
- A content lead looking to build repeatable AI workflows that maintain brand consistency
- A marketing director wanting to understand how AI can scale their team's output without additional headcount
- A brand strategist keen to maintain voice and tone consistency while using AI tools
- Anyone responsible for social media who wants to move beyond one-off AI prompts to building sustainable systems
Prerequisites
Some experience with AI tools is necessary. Participants will need a laptop with Claude Desktop installed (installation instructions will be provided before the course).
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team