LinkedIn Marketing
Want to reach professional audiences through organic content and paid campaigns? Learn to plan content, target B2B audiences and use Campaign Manager on this practical one-day LinkedIn marketing course.
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Better With A Colleague: Buy 1 Course, Get A Second Seat Half-Price
COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
LinkedIn gives B2B marketers a powerful combination of professional audience data, organic content and paid advertising. Learn to build a full-funnel strategy that connects content with clearly targeted campaigns.
On this course, you’ll explore how to optimise personal profiles and company pages to support wider marketing objectives. We’ll examine organic content formats and best practice before using LinkedIn Campaign Manager to structure paid advertising campaigns.
Through practical instruction, you’ll learn to build target audiences using job titles, seniority and company attributes. You’ll leave better equipped to select suitable ad formats, forecast budgets, set up conversion tracking and use Campaign Manager data to assess performance.
Attend this one-day LinkedIn marketing course at The Shard in London or through our live virtual classroom. Private sessions are also available at The Shard, online or at a location of your choice anywhere in the UK or globally.
What you’ll learn
By the end of this course, you will be able to:
- Improve personal profiles and company LinkedIn Pages to support your marketing activity
- Develop full-funnel LinkedIn advertising campaigns around clear business objectives
- Select appropriate campaign objectives, budgets, bids, placements and ad formats
- Plan engaging organic content using appropriate formats and platform best practice
- Build relevant audiences using LinkedIn targeting options and Matched Audiences
- Use Campaign Manager data, testing and conversion measurement to improve performance
Course agenda
LinkedIn Overview
- New features and updates
- Current platform statistics
- LinkedIn usage by audiences
Your Personal Profile & Company Pages
- Rock your profile
- Company pages and their features
Content Marketing on LinkedIn
- Content formats and when to use them
- Content best practice
LinkedIn Paid Campaign Strategy
- Full-funnel campaign planning
Targeting & Audiences
- Building audiences natively in LinkedIn
- Building Matched and Lookalike audiences
- Aligning audiences to the marketing funnel
Campaign Execution & Delivery
- LinkedIn campaign structure
- Campaign objectives and when to use them
- How to forecast budgets and know what bids to use
Ad Types & Placements
- LinkedIn ad formats and when to use them
- Creative best practice
- Case studies
Conversion Tracking
- Identifying the pixel in Campaign Manager
- Setting up conversion tracking
Campaign Optimization & Analytics
- Optimization and A / B testing to improve campaign performance
- Analyzing data in Campaign Manager
Who it’s for
This course is perfect for:
- B2B marketers responsible for organic content and paid campaigns on LinkedIn
- Content, communications and PR professionals looking to extend their use of the platform
- Business owners and in-house teams wanting to reach professional audiences and generate demand
Prerequisites
No previous LinkedIn advertising experience is required. Basic familiarity with LinkedIn will be helpful, and access to a LinkedIn Campaign Manager account will allow you to follow the campaign demonstrations more closely.
Next steps
Want to turn colleagues into more confident contributors on LinkedIn? Our Employee Advocacy on LinkedIn course explores programme planning, participation and content enablement.
If you want to refine your B2B messaging, our Copywriting, Branding & Tone of Voice course helps you craft persuasive copy for professional audiences.
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Book two seats on the same session, the second at half price
LinkedIn Marketing
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATLinkedIn Marketing
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VAT
- LinkedIn MarketingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- LinkedIn MarketingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT