LinkedIn Advertising

Name: LinkedIn Advertising
Price: 499.00 GBP

Learn how to create, execute and optimise ads in LinkedIn Campaign Manager.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Describe how to use LinkedIn Campaign Manager to create ads that can help you reach your customers on LinkedIn to drive awareness, consideration and conversion.

A person joins LinkedIn every two seconds, all adding to the 550 million plus global user base. Our LinkedIn Advertising course will give you all the skills you need to find your target audience within this global user base and create ads for awareness, consideration and conversion.

We will discuss the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.

You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.

Our LinkedIn Advertising course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

If you’re looking to maximise your results on LinkedIn then this is the course for you. Attendance of this course will give you the confidence to use LinkedIn Campaign Manager to create a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.

Walk away with the ability to:

Describe who uses LinkedIn and why
Target relevant audiences and build audience lists
Create a LinkedIn campaign to meet business objectives
Optimise your LinkedIn campaigns to improve efficiency
Use Campaign Manager to report on the metrics that matter

Course agenda

Why do people use LinkedIn?

Who is using LinkedIn?

Content Marketing on LinkedIn

Why is content important?
Creating content on LinkedIn
SlideShare

LinkedIn Campaign Strategy

Key Considerations for an Awareness Campaign
Key Considerations for a Consideration Campaign
Key Considerations for a Conversion Campaign

Targeting and Audiences

Building Audiences natively in LinkedIn
Building 1st and 3rd party audiences
Defining Creative

Ad Types & Placements

LinkedIn Ad Types
Text ads
Sponsored content
Sponsored InMail
Dynamic ads

Rules around Campaigns

Rules around native audiences

Campaign Execution & Delivery

Campaign Objectives
LinkedIn Campaign Structure
Conversion tracking
Remarketing & Sequenced Messaging
Lead Gen Forms
A/B testing

Budgets and Planning

Media Planning

Campaign Optimisation

Analysing Data in Campaign Manager
Optimisation
Landing Pages
Ad Relevancy Score

Book this course

Other options available

Virtual Classrooms

Whether you’re one person, or a whole team; our Virtual Classrooms deliver an immersive learning experience when and where you need it. Hosted live by our experienced practitioners.

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Unlimited Virtual Class Pass for £999

Keep learning whilst at home. Attend as many of our Virtual Classroom training sessions as you want before 31st May 2020 for a low one off fee.

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