Ads in ChatGPT
Advertising is officially arriving in conversational LLMs. Master the strategic shift from keyword-targeting to conversational context, and learn how to run highly effective campaigns inside OpenAI's ecosystem.
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Course Overview
1.5 hour course
Certificate of Attendance
Private
With conversational interfaces rapidly capturing search traffic, platforms like ChatGPT have introduced direct advertising placements. This presents an entirely new paradigm for paid media managers.
This course is designed to get you ahead of the curve in conversational ad environments. You will learn how ChatGPT matches ads to user intent, explore the available conversational ad formats, and discover how to optimize budget allocation between traditional search and LLM-native environments. Learn how to write conversational copy that feels natural, helpful, and highly converting.
Our Ads in ChatGpt course is available as a private training session that can be delivered virtually or at a location of your choice in South Africa.
What you'll learn
By the end of this course, you will be able to:
- Understand the architecture of ads within ChatGPT and conversational interfaces
- Write ad copy that aligns with natural-sounding AI dialogue
- Measure the attribution and performance of conversational ad spend
- Target users based on interactive conversational prompts rather than static keywords
- Set up, monitor, and scale campaigns within conversational LLM ad managers
Course agenda
Module 1: Introduction to ChatGPT Ads
- The state of ads in ChatGPT and conversational AI platforms
- How user intent differs in chat vs. traditional search queries
Module 2: Targeting & Ad Placements
- How ChatGPT decides when and where to insert an ad during a chat session
- Navigating ChatGPT audience profiling and contextual ad placement
Module 3: Creative & Copywriting for ChatGPT
- Designing conversational ad templates that don't disrupt user flow
- Best practices for tone, call-to-actions, and interactive offers in ChatGPT
Module 4: Measurement & Optimization
- Setting up performance tracking for conversational campaigns
- Budgeting, bidding strategies, and calculating ROI in a multi-turn chat environment
Who it's for
Paid media managers, digital strategists, PPC specialists, and growth marketers looking to diversify their ad spend and gain early-adopter advantages in LLM ad placements.
Next steps
To build a holistic paid AI search portfolio, we recommend pairing this with Google Ads in AI Mode.
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Enquire for a team or large group
For private sessions call our sales team