Agentic Commerce
AI agents are beginning to shop, search, and transact on behalf of consumers , how will your brand show up in an agentic world? Get ahead of the most significant shift in ecommerce since mobile.
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COURSE OVERVIEW
3 hour course
Certificate of Attendance
Private
Jellyfish is tracking the emergence of agentic commerce closely, and this course brings together the latest thinking on how AI agents are changing the marketing funnel and what brands should do about it.
Agentic commerce refers to the growing role of AI agents , autonomous systems that act on behalf of users to discover, evaluate, and purchase products and services. It represents one of the most profound shifts in how consumers interact with brands, and marketers who understand it now will have a significant advantage.
This course introduces you to the concept of agentic commerce and explains how it's reshaping the traditional marketing funnel. You'll explore Universal Commerce Protocol, the emerging standard for brand-agent communication, and learn about Universal Cart and Business Agents for Leads , two key technologies enabling agentic transactions.
This course is designed for forward-thinking marketers who want to understand the next frontier of ecommerce.
Our Agentic Commerce course is available as a private session that can be delivered virtually or at a location of your choice in South Africa.
What you'll learn
By the end of this course, you will be able to:
- Define agentic commerce and explain its significance for marketing
- Explain what Universal Commerce Protocol is and why it matters for brands
- Identify how Business Agents for Leads can be applied in your organisation
- Describe how AI agents are changing the discovery, evaluation, and purchase funnel
- Understand the role of Universal Cart in agentic purchase journeys
Course agenda
Module 1: What Is Agentic Commerce?
- Defining AI agents and agentic systems
- The spectrum of agentic behaviour: from assistants to autonomous agents
- Real-world examples of agentic commerce emerging today
Module 2: How Agentic Commerce is Reshaping the Marketing Funnel
- The traditional funnel vs the agentic funnel
- How agents change discovery, consideration, and conversion
- Implications for brand strategy, content, and customer experience
Module 3: Introduction to Agentic Commerce Tools & Protocols
- What Universal Commerce Protocol is and how it works
- Why standardised brand-agent communication matters
- How to prepare your brand data for agent-readiness
Module 4: Universal Cart & Business Agents for Leads
- What Universal Cart is and how it enables agentic transactions
- Introduction to Business Agents for Leads: use cases and opportunities
- Getting started: practical steps for brands exploring agentic commerce
Who it's for
Suited to ecommerce directors, heads of digital, marketing strategists, and technology-focused marketers who want to understand how agentic AI will transform consumer journeys and brand interactions. Also valuable for product and innovation teams.
Next steps
We recommend pairing this course with AI in Google Shopping for a complete view of how AI is transforming retail media.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team