Brand in a Day
Can AI help you ideate, build, and launch a complete brand identity in just one day? Discover how to use collaborative AI to define mission statements, tone of voice, and visual concepts from the ground up.
Book this course
Course Overview
3 hour course
Certificate of Attendance
Private
Building a brand is traditionally a months-long process of workshops, creative drafts, and revisions. While human intuition is still vital, generative AI tools can accelerate your brand-building process dramatically.
This highly engaging, collaborative 3-hour course is designed to show you how to co-create an entire brand identity using AI. You’ll learn frameworks to define a brand's mission, outline core values, map distinct tonal personalities, and generate cohesive visual concepts. Best of all, you will learn how to transfer these exact techniques back to your internal workflows to rapidly expand, test, and adapt your existing brand assets.
Our Brand in a Day course is available as a private training session that can be delivered virtually or at a location of your choice in South Africa.
What you'll learn
By the end of this course, you will be able to:
- Use generative AI to brainstorm brand names, positioning, and target personas
- Generate a detailed tone of voice and brand messaging guide with AI
- Implement collaborative AI methodologies within your existing brand guidelines
- Develop a robust brand mission and core values using structured prompt frameworks
- Rapidly iterate visual concepts and brand styles using generative design tools
Course agenda
Module 1: Co-ideating Brand Identity
- Set up and prompt frameworks for brand positioning and target market research
- Rapid brainstorming: Using AI as a collaborative sounding board
Module 2: Defining Mission, Values, & Tone
- Prompting AI to produce distinct, non-cliché brand voice models
- Synthesizing values and messaging into a brand guidelines document
Module 3: Rapid Visual Concepting
- Using generative AI design tools to produce mood boards, logos, and color palettes
- Translating prompts into cohesive visual styles
Module 4: Scaling Internal Brands
- How to apply these techniques to expand, audit, or reposition existing brands
- Collaborative workflows for brand teams
Who it's for
Brand strategists, creative agency leads, product marketing managers, startup founders, and in-house brand teams looking to supercharge their positioning and concepting processes.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team