Copywriting, Branding & Tone of Voice

Whether you're employed to write for your company, if you freelance, or if you simply write for pleasure, this highly interactive course will help you hone your skills and teach you how to write copy that makes an impact.

Firstly, we’ll see what defines a great copywriter, what makes amazing copy, and how you can create it. We'll discuss how important it is to be relevant, to focus on the benefit, and to keep things simple.

We’ll go through a series of tips and interactive exercises where you'll learn how to craft effective emails, press releases and briefs. We'll also show you how to avoid writing cliches, write in the positive, and break bad copywriting habits.

Toward the end of the course, we’ll immerse ourselves in the world of branding, focusing on building our very own brand. Above all, we'll discuss the importance of always putting the customer first - and how to write copy that reflects this.

Our Copywriting, Branding & Tone of Voice course is available as a private training session that can be delivered live online or at a location of your choice in South Africa.