Getting Started with Gen AI Content Creation: MidJourney & Runway Essentials
New to Gen AI and want to learn its potential across text, imagery and video? In this beginner course, our instructors will walk you through step by step on what you need to know to create content using leading Gen AI models.
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Course Overview
1 day course
Certificate of Attendance
Live Online, Private
This interactive beginner-level course provides a practical introduction to using MidJourney and Runway to create AI-generated images and videos.
In just one day, you’ll explore the fundamentals of both platforms and learn how to use text prompts to generate visual content across a range of leading generative AI models. You’ll gain hands-on experience creating images with MidJourney and using video models such as Seedance, Google Omni and Kling within Runway.
You’ll experiment with different approaches to image and video generation, understand the strengths of different models and explore how generative AI tools can work together as part of a creative workflow. By the end of the course, you’ll have the foundational knowledge and confidence to start producing AI-generated images and videos for your own projects.
Our Getting Started with Gen AI Content Creation: MidJourney & Runway Essentials course is available as a scheduled live online class. We also offer it as a private session that can be delivered virtually, at your offices, ours, or at any location that works best for you - whether in South Africa or internationally.
What you'll learn
By the end of this course, you will be able to:
- Understand the core concepts of AI image generation and how MidJourney works
- Master the fundamentals of prompt engineering to create the images you envision
- Develop techniques for refining your prompts to achieve specific visual outcomes
- Navigate the Runway interface and confidently use its basic features and tools
- Understand character consistency and mutli-shot videos using models like SeeDance and HappyHorse
- Navigate the MidJourney platform and understand its basic interface
- Utilise key MidJourney parameters and commands to control aspect ratios, styling, and more
- Understand the fundamental concepts of AI video generation and how the Runway platform works
- Master the essentials of prompt engineering to generate your desired video content within Runway
- Gain practical experience through hands-on exercises, building your confidence in using MidJourney and the models inside of Runway for your professional needs.
Course agenda
Introduction to MidJourney
- What is AI image generation and how does MidJourney work?
- Navigating the MidJourney interface and understanding basic commands
Mastering the Fundamentals of Prompt Engineering
- Understanding the structure of a MidJourney prompt and its key components
- Crafting effective prompts to generate the images you envision
- Exploring different descriptive words, artistic styles, and concepts
- Techniques for refining your prompts to achieve specific results
- Hands-on exercises: Writing and generating your first images with MidJourney
Controlling Image Output with Parameters & Non-text Prompting Techniques
- Introduction to essential MidJourney parameters
- Practice non-text prompting techniques that are in MidJourney
- Understand mood boards and stylisation codes
Introduction to AI Video Generation & Runway
- Understanding the basics of AI video generation and how the Runway platform works
- Navigating the interface, overview of the myriad features and where to start
- Familiarizing yourself with key terminology and concepts in AI video
Mastering the Fundamentals of Prompt Engineering
- Understanding how text prompts drive video generation in Runway
- Crafting effective prompts to achieve your desired video content (actions, styles, etc.)
- Exploring different descriptive words and cinematic language for better results
- Techniques for refining your prompts to control movement, camera angles, and overall video style
- Hands-on exercises: Writing and generating your first AI videos using various prompting techniques
Exploring Runway's Core Features & Video Generation Tools
- Overview of the main features and functionalities within the Runway platform
- Learning how to generate new videos using text-to-video, image-to-video, and other input methods
- Understanding basic video settings and parameters within Runway
- Hands-on exercises: Experimenting with different video generation methods and core features in Runway
Who it's for
This beginner-level course is ideal for anyone looking to build practical Gen AI skills, with no prior AI experience required. Our instructor will guide you step by step, with exercises tailored to different professional disciplines. It's particularly relevant for marketing professionals, social media managers, content creators, designers, sales and business development teams, corporate trainers and L&D professionals, as well as anyone interested in exploring AI for visual content creation.
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Enquire for a team or large group
For private sessions call our sales team