SEO Copywriting & Content Strategy
Want to create content that earns search visibility without losing the reader? Build practical SEO copywriting and content strategy skills in London, live online, or through private training anywhere in the UK or globally.
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Course Overview
1 day course
Certificate of Attendance
In-person, Live Online, Private
Strong search performance starts with content that matches user intent, communicates expertise and gives readers useful answers. Learn to combine effective writing with a structured, evidence-led approach to SEO.
You’ll learn how Google evaluates content and how keyword, topic and entity research can shape an SEO content strategy. We’ll also cover site structure, keyword targeting, copywriting tactics, metadata and image optimisation.
Through hands-on exercises and real content examples, you'll learn how to turn SEO theory into copy you can publish with confidence. You'll leave with practical methods for auditing, briefing and optimising content across any website.
Join us in person at The Shard in London, or take part live online from wherever suits you in the UK. Prefer a private session for your team? We deliver those virtually or at your workplace, in the UK or internationally.
What you'll learn
By the end of this course, you will be able to:
- Explain how Google evaluates content and how AI-powered search is changing content discovery
- Connect search intent with site structure, page purpose and keyword coverage
- Use Google Search Console to evaluate content performance and identify opportunities for improvement
- Use keyword, topic, entity and competitor research to inform an SEO content strategy
- Apply on-page optimisation techniques across headings, metadata, images and featured snippet opportunities
Course agenda
The Evolving Search Landscape
- AI in the Search Results
- Key SERP features
Content Principles for SEO
- How Google evaluates and ranks web content
- The Google ‘Helpful Content’ update
- Expertise, Authority and Trustworthiness factors
Developing a Content Strategy for SEO
- Keyword research
- Entity-based SEO & Content Strategy
- Topic research for SEO
- Competitor Research
Content Optimisation and SEO Copywriting
- Key SEO content principles
- Improving site structure
- Taxonomy and keyword coverage
- Keyword targeting and optimisation
- Image optimisation for SEO
- Featured snippet targeting
SEO Content Case Study
- Product page example
- Guide / blog page example
Google Search Console
- SEO performance measurement and analysis with GSC
Who it's for
This course is perfect for:
- Copywriters and content writers looking to build practical SEO skills
- Content managers, editors and digital marketers responsible for planning or commissioning web content
- SEO specialists and agency practitioners working with commercial, ecommerce or editorial content
Prerequisites
This is a beginner to intermediate level course so there is no prior experience necessary, but some level or prior experience with SEO can be helpful.
Next steps
Want to understand the technical foundations behind content performance? Our Technical SEO course explores crawling, indexing, site architecture and other factors that help search engines access and evaluate your content.
If you want to focus more deeply on being found in AI search spaces such as AI Mode, ChatGPT or Claude our AI search course From SEO to AEO: Optimising for AI-led Search is a great option.
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SEO Copywriting & Content Strategy
10:00am – 5:00pmLive Online£499 per personex VATSEO Copywriting & Content Strategy
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATSEO Copywriting & Content Strategy
10:00am – 5:00pmLive Online£499 per personex VAT
- SEO Copywriting & Content StrategyDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- SEO Copywriting & Content StrategyDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- SEO Copywriting & Content StrategyDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
Frequently Asked Questions
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Independent Service Rating based on 5 verified reviews
Reviews
Content Strategy & Copywriting for SEO
A really fantastic course, Chris was an excellent teacher - I'd strongly recommend this course to any copywriters wanting to stay up to date on the best strategies for content writing.
Beckie
Content Strategy & Copywriting for SEO
An interesting and well-structured course from Chris. Especially insightful, as he has a lot of real-world practical knowledge.
Lee
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