Google Analytics 4: Advanced Analysis
Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.
193 already enrolled
COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Jellyfish has extensive experience helping clients navigate Google Analytics 4 and placing them on the path to success. Our analytics training facilitators are experts in their field when it comes to implementing, reporting and creating dashboards in GA4.
This one-day training workshop builds upon our Introduction to Reporting in Google Analytics 4 course. It dives deeper into some of the most powerful advanced GA4 techniques to help you truly understand and analyze your website and app data.
During the course, we’ll help you or your team unleash the power of GA4. This course dives deep into user data, attribution, audience building, and advanced analysis techniques. You'll master everything from GA4's core user and event-focused data model to data-driven attribution, GA4 audiences and BigQuery exports.
Our Google Analytics 4: Advanced Analysis course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
What you’ll learn
By the end of this course, you will be able to:
Describe the four key elements of GA4's data model - users, user properties, events & parameters
Use all of the techniques in Explore, including advanced and predictive segments, to dive deeper into your data
Make use of data-driven attribution and audiences to supercharge your marketing strategy
Learn how GA4 data is exported to Google BigQuery for granular SQL-like analysis capabilities
Course agenda
GA4 Product Overview
- GA4 product overview
- GA4 property structure
- Users, user properties, events and parameters
- Understanding user identity in GA4
- Workspaces overview
Advanced Acquisition Analysis
- Data-driven attribution in GA4 & using the advertising workspace
- Using audiences in GA4
- Advanced analysis using Explore
- Free-form analysis: use cases and exercise
Advanced Behavioral Analysis
- Using regular expression in GA4
- Building basic, advanced and predictive segments
- Funnel exploration: use cases and exercise
- Using the Path Exploration technique to understand customer journeys
- Segment Overlap analysis in Explore
Advanced Conversion & Retention Analysis
- Conversion events and ecommerce functionality review
- Analyzing retention with a Cohort Exploration
- Assessing user quality using the User Lifetime technique
- Introduction to using BigQuery to analyze GA4 data
Who it's for
You should attend this advanced course if you have some experience using Google Analytics 4 and want to take your knowledge to the next level, or if you've taken our Introduction to Reporting in GA4 course and would like to learn more.
Next steps
After this course you’ll have everything you need to start analysing your GA4 data in depth. Why not enrich your data analytics knowledge by looking at our dedicated Google BigQuery course, or learn how to build actionable dashboards on our Google Looker Studio course?
Click here to check out our complete range of Analytics & Optimisation courses.
BOOK THIS COURSE
Booking for a team or large group (5+ people)
For private sessions call our sales team
NEWS & INSIGHTS
Browse all articlesAccess the latest digital marketing insights, valuable tips and relevant advice from our experts.
Fifty Words for Source: Understanding All 200 Traffic Dimensions in GA4 - Part 2
Traffic Dimension Scope in GA4: First User, Session and Event-level Dimensions
Molly CrumpDirector, Training (Analytics & GMP)6 Easy Ways to Customise your GA4 Report Library - GB
Supercharge your GA4 reporting by tailoring it to your team’s needs! Analytics Training Director Chanté Matthews-Mohammed reveals her top customisation tips to help you deliver sharper insights and drive smarter, faster decisions with ease.
Chanté Matthews-Mohammed Director, Training (Analytics & GMP)How to Analyse Conversion Rate in Google Analytics 4
Google has now made tracking conversion rates easier for marketers. Learn about the recent introduction of ‘key event rate’ directly into GA4 reports, making it simpler to measure campaign success.
Matthias MorinSenior Director, Training (Digital Marketing & Analytics)How to Create a Looker Studio Usage Report Using GA4
Ever wonder who's actually using your Looker Studio dashboards? With only a few steps, you can pull key information from Looker Studio back into GA4 to monitor their internal usage.
Molly CrumpDirector, Training (Analytics & GMP)