Introduction to Google Analytics 4 Reporting

Get hands-on with this GA4 course and learn to unlock the data that drives your business forward. You'll master the reporting and analysis tools of Google Analytics 4, gaining the skills to track your website and app performance and make data-backed decisions that deliver real results. Our instructors bring years of experience helping real businesses transform raw data into actionable insights.

During the course, we’ll take you through the theoretical aspects of the GA4 platform, including how data is collected and structured. We’ll then review the key pre-configured reports, rounding off with a dive into Explore – GA4’s exciting custom reporting tool. By the end of the training, you’ll have the knowledge to immediately start taking advantage of the platform to generate meaningful reports and insights.

Our Introduction to Google Analytics 4 Reporting course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Although this course focuses on GA4's reporting features we also offer a Google Analytics 4: Implementation & Configuration course that provides an in-depth exploration of the set-up and the implementation process.