Social Media Measurement
Discover why social media measurement is essential for social media marketing and develop your Google Analytics 4 skills so that you can fully understand site performance, setting your brand up for success.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Private
Led by one of our experienced trainers, this hands-on course looks at how to build customized reports across three key platforms – Meta, LinkedIn and TikTok – and use Google Analytics 4 (GA4) dashboards to interpret how your social media activity is impacting website performance.
The training will explore the relationship between social media and GA4. You’ll learn to measure success through tracking, experiments and integrations between social media and analytics. This will help you better understand the customers engaged through social media advertising – which matters to business success.
Training will include platform demonstrations and practical workshops, and you’ll be given the opportunity to build and work through your own integrated measurement plans.
Our Social Media Measurement course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Construct customized reports and interpret data in social media platforms
Develop a full-funnel measurement plan
Align social media activity with Google Analytics 4 reporting
Differentiate between tracking solutions in each platform
Course agenda
Measurement Fundamentals
- The importance of measurement
- Goal-setting
- Metrics jargon-busting
- KPIs vs metrics
Reporting
- Building and exporting custom reports in Meta, LinkedIn and TikTok
- Reporting dashboards and segments
- Introduction to GA4 and how to use its reports to inform social media performance
- Introduction to UTM tracking for GA4 and best practices
- Using data points to suggest optimization and create data-driven insights
Data Sources
- The state of tracking
- Client-side vs server-side
- Pixels and CAPI integrations best practice
- Death of third-party cookies
- Advanced matching best practice
Measurement Solutions
- Brand lift studies
- Experiments in Meta
- Social media listening
- Interpreting data to inform your strategy
- Data-driven attribution
Measurement Plan
- Brand identity - getting it right on sociaBuilding a full-funnel measurement plan for your businessl
Who it’s for
This in-depth social media measurement course is suitable for social media marketers or paid practitioners looking to improve their knowledge and understand reporting capabilities in social media and GA4. It’s also useful for analytics professionals looking to understand reporting capabilities across social media.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team