Social Media Strategy
Looking to enhance your social media strategy but unsure where to start? On our 1-day course, you’ll learn how to craft a powerful social media plan that drives impact and ensures your campaigns succeed.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
A strong social media strategy is key to building a standout brand identity. In our one-day social media strategy training workshop, you'll learn to gather audience insights, set SMART objectives, and create audience-first content pillars for success.
This hands-on session covers methods for both organic and paid social media, plus tools to inform and refine your marketing strategy. You'll gain the skills to benchmark, measure, and optimise performance effectively.
We’ll guide you through the entire digital marketing funnel, from brand awareness to action-driven targeting, helping you outshine competitors across platforms.
Our Social Media Strategy course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
Scroll down for our full course agenda.
What you’ll learn
By the end of this course, you will be able to:
Demonstrate how social media ties into your wider marketing strategy
Recognise best tactics for platform, channel, content and ad campaigns
Critique and optimise social media activity to drive and measure performance
Develop a robust social media plan
Use different tools and platforms
Course agenda
Insight and data gathering (planning)
- Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
- Brand social media audits - what to consider
- Audience mapping - data gathering and segmentation
- Competitor analysis - benchmarks
- Market and trend tracking - what to watch out for
Social Media Strategy Development
- Align social media objectives with business goals
- The role of social media in business
- The strategic role of each platform
Content Production and Planning
- Building a content strategy for social media
- Develop content pillars for social media activity
- Determine appropriate tactics and formats for your social media activity
Partnerships
- Partnership considerations: Creator, Influencer, KOL and brand
Building a brand on social media
- Brand identity - getting it right on social
- Developing a cut through tone of voice
- Building and nurturing a community
Measurement
- Metrics that matter
- Using data to inform a social media strategy
- Social media listening
Who it’s for
This course is ideal for those already using social media for online marketing, such as managing Facebook pages, Instagram feeds, or Pinterest dashboards. If you're a strategist aiming to enhance or refine existing social campaigns—both paid and organic—this course is perfect for you.
Next steps
If you’re looking to learn about building successful marketing strategies on specific platforms, why not check out our Facebook, TikTok and Pinterest marketing courses?
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team
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