Course Overview

  • icon1 day course
  • iconCertificate of Attendance
  • iconPrivate
    info-icon

If you’ve tried other AI tools but still treat Claude like just another chatbot, this course will help you work with it more strategically.

Designed around practical, real-world exercises, the session shows you how to get deeper insights from Claude than basic prompting allows. You’ll explore what makes Claude distinctive and how to use its specific strengths in ways that generic prompting advice often misses.

Using our “listen, see, do” approach, you’ll combine expert instruction, live demonstrations and hands-on practice. You’ll begin by understanding how Claude differs from other AI tools, moving from rigid prompt engineering towards more intuitive context engineering.

From there, you’ll learn how to use Claude as a collaborative strategy partner for deep research, value proposition development, data tasks and production planning.

By the end of this one-day course, you’ll be confident using advanced features such as Artifacts, Projects and Skills, and leave with a practical workflow for applying Claude.ai’s professional capabilities in your role.

Our Getting Started with Claude.ai: Going Beyond the Prompt course is available as a private training session that can be delivered virtually or at a location of your choice in Australia.

What you'll learn

By the end of this course, you will be able to:

  • iconUnderstand exactly how Claude.ai differs from other AI models and when to use it
  • iconUse Claude.ai as a practical business and strategy partner for everyday tasks
  • iconBuild clear value propositions and structured production plans
  • iconUnderstand the broader capabilities of Claude Cowork, Skills, and Connectors
  • iconUtilise simple prompting techniques to guide the AI in creating and analysing content
  • iconFeel more confident in exploring and experimenting with Generative AI for your own projects and professional needs
  • iconUnderstand ethical considerations and best practices in AI usage
  • iconMove away from rigid prompt engineering to setting the right context to get the most out of Claude.ai
  • iconRun deep research and extract actionable insights from complex data
  • iconCollaborate with Claude.ai using advanced features like Artifacts and Projects
  • iconCollaborate as a team to reimagine workflows and present AI-driven results
  • iconDevelop a foundational understanding of how these different AI models can be used together to create multi-modal content
  • iconDevelop strategic workflows that integrate AI into your daily work
  • iconIdentify opportunities for AI implementation in your specific role or industry

Course agenda

Introduction to AI Language Models

  • What are AI language models? Understanding ChatGPT and Google Gemini
  • The potential and limitations of these tools in the workplace

Mastering the Fundamentals of Prompt Engineering

  • What is prompt engineering and why is it crucial?
  • Understanding different types of prompts and their impact on output
  • Key principles for writing effective prompts: clarity, specificity, context
  • Techniques for refining and iterating on prompts to achieve desired results

Advanced Prompting Techniques & Strategies

  • Using AI for drafting professional emails and other correspondence
  • Leveraging AI for summarising documents and extracting key information
  • Employing AI for brainstorming ideas and overcoming writer's block
  • Utilising AI for basic research and information gathering
  • Exploring more complex prompt structures and parameters
  • Using AI for creative writing and content generation (e.g., marketing copy, social media posts)
  • Leveraging AI for generating outlines and structuring documents
  • Understanding and mitigating potential biases in AI outputs

AI for Analysis & Insights

  • Using AI to analyse text data and extract key insights
  • Exploring how AI can assist with report writing and data interpretation
  • Leveraging AI for generating concepts and pitches based on provided information
  • Applying AI for analysis and concept generation

Ethical Considerations, Best Practices & Future Trends

  • Discussing the ethical implications of using AI language models in the workplace
  • Best practices for responsible and effective AI usage
  • Exploring the future trends and potential developments in AI language models

Who it's for

This course is designed for professionals across all business functions including marketing, operations, sales, HR, and finance - who are brand new to AI or want to understand why Claude.ai is highly regarded.

No technical background or prior AI experience is required. It is perfect for anyone looking to move away from generic chatbot answers and build a more sophisticated, collaborative workflow with AI.

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