Maximise ROI and gain a competitive edge with our Analytics & Optimisation courses. As a trusted GA-certified partner, we'll help you unearth valuable data insights so that you can successfully take advantage of your web and app analytics data.
34 courses
In-person, Live Online, Private
Access the latest digital marketing insights, valuable tips and relevant advice from our experts.
Struggling to scale GA4 knowledge across your team? Our GA4 Toolkit bridges the gap between generic training and real-world application - giving every role the confidence to use analytics effectively.
Traffic Dimension Scope in GA4: First User, Session and Event-level Dimensions
Introduction to Traffic Dimensions in GA4: Source, Medium, Campaign and Beyond
Get some great tips for cool things you can do using window functions in BigQuery.
Supercharge your GA4 reporting by tailoring it to your team’s needs! Analytics Training Director Chanté Matthews-Mohammed reveals her top customisation tips to help you deliver sharper insights and drive smarter, faster decisions with ease.
Google has now made tracking conversion rates easier for marketers. Learn about the recent introduction of ‘key event rate’ directly into GA4 reports, making it simpler to measure campaign success.
Analytics Training Director Chanté Matthews-Mohammed examines User Permissions in GA4 and the features different access levels will help you to unlock.
Ever wonder who's actually using your Looker Studio dashboards? With only a few steps, you can pull key information from Looker Studio back into GA4 to monitor their internal usage.
Jellyfish Senior Data & Analytics Director Max Yodgee explores options for iframe tracking in gtm
Learn how to customise scorecard metric names within Google Looker studio with our easy to follow, illustrated guide
Learn the fundamentals of channel groupings and begin to understand how your traffic is attributed in Google Analytics with our handy guide.
